Marquette and Marketing 101

I'm liking all this "Marketing 101" hubabaloo that is being tossed around after the "Gold" kerfluffle.

Problem is, they're still failing the course.

I have a B.B.A in Marketing from that other mascot challenged school - UW-Eau Claire.

Basic rule of Marketing 101.

"Give the people what they want at the best price in the fastest fashion. If you can't do that, make them think they need what you have to offer them."

Considering the vast majority of the Marquette community still wants "Warriors" and they failed in making them think they needed "Golden Eagles" for the past 11 years. They wouldn't get a passing grade unless they're correcting their own term papers.

This 'compromise' is only stalling the eventual backlash against the University that has been bubbling for a long time.