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Sic Semper Tyrannis

Thursday, May 15, 2008


This is what happens when you forget to do your market research:

Democrats heard something familiar today in that new theme emerging from House Republicans: “The Change You Deserve.”

Turns out that slogan is also used to market an antidepressant, which Democrats quickly lampooned as reflecting the Republican mood at the moment.
I didn’t like that slogan, anyway. "The change you deserve?" Very inspiring.

Of course this is hardly the first time a slogan went wrong. Here's a list of them, mostly due to bad translations. My favorite:

"The Dairy Association's huge success with the campaign 'Got Milk?' prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read 'Are You Lactating?'"