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Sic Semper Tyrannis

Wednesday, February 13, 2008

MillerCoors considers a neutral city

From JS Online's NewsWatch:

A headquarters for the combined operations of Miller Brewing Co. and Coors Brewing Co. will probably land somewhere other than the Milwaukee or Denver areas, Coors Brewing Chairman Peter Coors says.

Pete Coors, chairman of Golden, Colo.-based Coors Brewing, made those comments in a Rocky Mountain News article published today.

"There's a fairly strong sense a neutral site would be important," said Coors, who will be the non-executive chairman of MillerCoors LLC. "If you pick one city over another, people in the other city will say, 'They're running the deal.' I don't think that's particularly healthy."

Given this news, I think there is only once city that makes sense for the new headquarters: Chippewa Falls. I, for one, think a mini skyscraper would fit in perfectly in that town, and we all know that Leinie's is the most important brand in their portfolio, anyway.